For many jury studies, the goal it to replicate the jury pool.
What does that mean to someone who is recruiting for the mock jury? We have to meet demographic targets and find willing consumers to spend 8 hours of their time with us.In my opinion, using RDD to complete a jury recruit is not the best alternative. We tend to use the list assisted method.
RDD has some inherent issues
- Time and money needed to dial “just to find working phone numbers”
- Residential numbers vs. Business numbers
- Is there an eligible person at the number
- Inability to target age and racial/ethnic sub groups and other key demographics
List assisted allows greater flexibility
- Listed phone numbers are used
- Phone numbers have been matched by list company to outside sources to estimate key demographic characteristics
- Those on the Do Not Call list can be eliminated if so desired
- Sometimes referred to as “cold call”
- "Virgin” Respondents
- A better ability to match PRE SELECTED demographic requirements
- A higher “hit rate” of live bodies
- The ability to send a “pre call” announcement via mail.
What are your thoughts on recruiting for jury research?
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